Use all of it. Credit the source.
The entire Observatory is licensed under Creative Commons Attribution 4.0 (CC BY 4.0). You can publish it, adapt it and use it commercially; the only condition is to credit the source.
The short form
In a story, a presentation or a social post, this is enough:
Source: SuperLeads Observatory (observatorio.superleads.mx/en)
Every data point has its own citation
Each data point’s page has a ready-made citation in four formats (newsroom, APA 7, BibTeX and HTML for your website), a high-resolution image, a vertical version, the table as CSV and embed code.
In The Reality of Education series
Those figures come from official and international sources. Cite the primary source as well; every data point lists it.
What the license doesn’t cover
The SuperLeads logos and brand are not part of the license. The Observatory’s images can be published as is, with the logos they already carry.
Use it freely, with attribution
SuperLeads Observatory on Admissions and Private Education, SuperLeads Observatory (https://observatorio.superleads.mx/en/).
SuperLeads. (2026, October 30). SuperLeads Observatory on Admissions and Private Education. SuperLeads Observatory on Admissions and Private Education. https://observatorio.superleads.mx/en/
@misc{superleads2026en,
author = {{SuperLeads}},
title = {SuperLeads Observatory on Admissions and Private Education},
year = {2026},
month = oct,
howpublished = {SuperLeads Observatory on Admissions and Private Education},
publisher = {SuperLeads},
url = {https://observatorio.superleads.mx/en/},
note = {License CC BY 4.0}
}<a href="https://observatorio.superleads.mx/en/">SuperLeads Observatory on Admissions and Private Education</a> — Source: <a href="https://observatorio.superleads.mx/en/">SuperLeads Observatory</a>.
License CC BY 4.0: use it, publish it and adapt it, even commercially, with attribution. How to cite
Are you a journalist?
The SuperLeads team gives interviews about the Observatory data: admissions, private education, tuition, occupancy and how families choose a school in Mexico.
Email: ricardo@superleads.mx
WhatsApp: +52 871 277 8426
Need a cross-tabulation that isn’t published? Ask for it: if it meets the rules (no names, n of 5 or more), we’ll run it for you.