Skip to content
SuperLeads Observatory
ES
The Reality of Education series

What the country stopped measuring, on a single page.

Learning and PISA, schools without basic services, teachers, spending per student, how families choose a school and the real size of private education in Mexico and Latin America. Every figure with its official or international source.

1. The Reality of Public Education in Mexico2. The Invisible Report Card3. Private Education in Latin America
Chapter 1 · document P1-01

The Reality of Public Education in Mexico

11 data points.

Mexico: 35th of 37 OECD countries.
The Reality of Education · P1-01Mexico ranks 35th of 37 in PISA: 77 points below the average in MathOECD, PISA 2022 Results, Country Note Mexico
2 in 3 fail the basics.
The Reality of Education · P1-0166% of Mexican 15-year-olds fall short of basic proficiency in MathOECD, PISA 2022; IMCO, “PISA 2022: dos de cada tres estudiantes en México no alcanzan el nivel básico en Matem
4 in 10 public schools run without water, power or decent toilets.
The Reality of Education · P1-0140% of Mexico’s public schools run without water, power or decent toiletsAprender Parejo, México Evalúa / Tec de Monterrey (2024)
65 in 100 public schools have no computers or internet.
The Reality of Education · P1-0165 in 100 public schools have no computers or internetSEP, basic-services statistics by campus (2023–2024 school year); Coneval (2021); ASF / INIFED; SNIIFE frozen
The average teacher earns less than minimum wage.
The Reality of Education · P1-01The average Mexican teacher earns $7,890MXN a month: less than minimum wageENOE Q1-2025 / Data México national averages; they include part-time schedules (27–28 h/week) and informal wor
1.4 million children out of class.
The Reality of Education · P1-011,410,459 children out of class: the June 2026 CNTE strike in SEP figuresSEP, official reports on the CNTE strike, count as of June 5, 2026; coverage by Excélsior, El Universal and El
4 in 5 English teachers are missing.
The Reality of Education · P1-01Mexico needs 400,000 English teachers and has 80,000Mexicanos Primero, “Sorry: el aprendizaje del inglés en México” (CIDE / CEES); SEP / SHCP, PRONI budgets 2018–
Dead last in the OECD in spending per student.
The Reality of Education · P1-01Mexico spends $2,933USD per primary school student: last place in the OECDOECD, Education at a Glance 2023–2025; Mexicanos Primero, analysis of Education at a Glance (2025)
Free school isn’t free.
The Reality of Education · P1-01Mexican families pay 16.2% of public education spending; the OECD average is 9.9%OECD, Education at a Glance 2025 (share of private household spending); CIEP, analysis of the 2026 Economic Pa
The country that broke its own thermometers.
The Reality of Education · P1-012019, 2025, 2026: a timeline of how Mexico stopped measuring its educationUNESCO, Estrategia de País México 2026–2031; OECD / IMCO / Ibero on the risk of leaving PISA 2025; abolition o
8 in 10 did not reach the expected learning outcomes.
The Reality of Education · P1-018 in 10 third-year middle school students did not reach the expected learning outcomesMejoredu, 2024–2025 diagnostic assessment (not officially published; leaked to the press, Oct 2025); World Ban
Chapter 2 · document P1-02

The Invisible Report Card: How Mexican Families Choose a School

10 data points.

44% of inquiries never got a reply.
The Reality of Education · P1-0244% of inquiries to schools never get a reply (study of 1,000 inquiries)UPCEA, Enrollment Process Review: Secret Shopper Analysis 2025 (1,000 inquiries to educational institutions)
Families research at night. The school answers from 7 to 3.
The Reality of Education · P1-0293% of families are online between 9 p.m. and midnight; the school closes at 3Asociación de Internet MX, Estudios de Hábitos de Usuarios de Internet en México (eds. 14–15). School office h
78% buy from whoever answers first. Only 7% answer within 5 minutes.
The Reality of Education · P1-0278% buy from whoever answers first; only 7% of organizations reply within 5 minutesMIT / InsideSales.com, Lead Response Management Study (Oldroyd); Lead Response Management / Drift: only 7% res
Reply within 5 minutes: 21 times more likely to qualify the lead.
The Reality of Education · P1-02Replying within 5 minutes makes a lead 21 times more likely to qualify than replying at 30 minutesMIT / InsideSales.com (Dr. James Oldroyd), Lead Response Management Study; Harvard Business Review, “The Short
One unanswered WhatsApp costs $450K MXN.
The Reality of Education · P1-02What an unanswered WhatsApp costs: $450,000MXN per familyModel using conservative assumptions for a typical school: monthly tuition of $4,500 MXN, average retention of
Same 40 families. 6 enrollments apart.
The Reality of Education · P1-02The same 40 families: 4 enrollments when replying in hours, 10 when replying in minutesPattern observed in SuperLeads Enrollment X-Ray diagnostics at Mexican schools; figures for a typical school,
71% wouldn’t consider a school with fewer than 3 stars.
The Reality of Education · P1-0271% rule out a school with fewer than 3 stars; the most trusted range is 4.2 to 4.5BrightLocal, Local Consumer Review Survey 2024–2026 (83% use Google to read reviews; 71% rule out fewer than 3
WhatsApp gets opened 98 times out of 100. Email, 21.
The Reality of Education · P1-02WhatsApp messages are opened 98% of the time, email 21%: Mexico is WhatsApp territoryYCloud / Aunoa (WhatsApp open rate ~98% vs. email ~21%); Blip / Aurora Inbox / Infobip (WhatsApp penetration i
6 months to decide. Half of it happens before the school knows the family exists.
The Reality of Education · P1-026 months to choose a school: half the decision happens without the school knowingShortway, Marketing para escuelas privadas, Guía 2026 (6 months; 87% research online); SEO Top México (78% in
76% of people who search “near me” visit a place within 24 hours.
The Reality of Education · P1-0246% of Google searches are local, and 76% of people who search “near me” visit within 24 hoursThink with Google / SEMrush (local intent; “near me” searches that lead to a visit within 24 h; map pack domin
Chapter 3 · document P1-03

Private Education in Latin America: An Analysis

5 data points.

The lowest private school share in the region.
The Reality of Education · P1-03Only 10% of Mexico’s students attend private school: the lowest share in Latin AmericaWorld Bank (SE.PRM.PRIV.ZS) / UNESCO Institute for Statistics, 2022–2024
35% of households can afford private school. Only 10% enroll.
The Reality of Education · P1-0313.4 million households can afford private school, yet only 10% of enrollment is privateHouseholds and estimated monthly household income by level (MXN). AMAI 2024 NSE Rule across ~38 million househ
Peru: 10% can pay, 26% enroll.
The Reality of Education · P1-03Peru: 10% of households can pay and 26% go private. Mexico: 35% can pay, 10% enrollAPEIM, Niveles Socioeconómicos 2025 (levels A and B: 10.4% of Peruvian households); World Bank / UIS (private
SEP doesn’t count schools. It counts RVOEs (official accreditations).
The Reality of Education · P1-03Mexico doesn’t have 45,000 private schools: it has ~20,000 campuses averaging 260 studentsSuperLeads estimates based on official censuses: SEP / SIGED, Minedu / ENAHO, MEN-DUE, INEP, Mineduc Chile. Ea
Mexico City’s elite schools charge the same as Lima’s.
The Reality of Education · P1-03Mexico City’s 10 priciest schools charge $1,050USD a month: the same as Lima and Bogotátuition rankings by city (El CEO / Mexico Industry; Infobae Perú; La República; The Clinic; Exame; published W
Cite the series

Use it freely, with attribution

The Reality of Education: the starkest statistics on education in Mexico, SuperLeads Observatory (https://observatorio.superleads.mx/en/reality-of-education/).

License CC BY 4.0: use it, publish it and adapt it, even commercially, with attribution. How to cite

Original sources

Always cite the primary source too

  • APEIM, Niveles Socioeconómicos 2025 (levels A and B: 10.4% of Peruvian households); World Bank / UIS (private primary enrollment). Mexico: AMAI 2024 and World Bank
  • Aprender Parejo, México Evalúa / Tec de Monterrey (2024)
  • Asociación de Internet MX, Estudios de Hábitos de Usuarios de Internet en México (eds. 14–15). School office hours shown are typical, for illustration
  • BrightLocal, Local Consumer Review Survey 2024–2026 (83% use Google to read reviews; 71% rule out fewer than 3 stars; 88% prefer businesses that respond); Northwestern University / Spiegel Research Center (4.2–4.5 range; 46% distrust a perfect 5.0)
  • ENOE Q1-2025 / Data México national averages; they include part-time schedules (27–28 h/week) and informal work. Formal full-time teachers (IMCO) average ~$18,000MXN, still below the OECD average for the profession
  • Households and estimated monthly household income by level (MXN). AMAI 2024 NSE Rule across ~38 million households (ENIGH, INEGI). Healthy tuition ≈ 10% of household income per child
  • MIT / InsideSales.com (Dr. James Oldroyd), Lead Response Management Study; Harvard Business Review, “The Short Life of Online Sales Leads” (2.24M leads); Velocify
  • MIT / InsideSales.com, Lead Response Management Study (Oldroyd); Lead Response Management / Drift: only 7% respond in under 5 minutes and 55% take more than 5 days
  • Mejoredu, 2024–2025 diagnostic assessment (not officially published; leaked to the press, Oct 2025); World Bank, estimate of post-COVID learning loss
  • Mexicanos Primero, “Sorry: el aprendizaje del inglés en México” (CIDE / CEES); SEP / SHCP, PRONI budgets 2018–2024. Estimated national coverage: 20%
  • Model using conservative assumptions for a typical school: monthly tuition of $4,500MXN, average retention of 6 years, sibling factor ×1.4. Each institution can recalculate it with its own figures
  • OECD, Education at a Glance 2023–2025; Mexicanos Primero, analysis of Education at a Glance (2025)
  • OECD, Education at a Glance 2025 (share of private household spending); CIEP, analysis of the 2026 Economic Package (Paquete Económico)
  • OECD, PISA 2022 Results, Country Note Mexico
  • OECD, PISA 2022; IMCO, “PISA 2022: dos de cada tres estudiantes en México no alcanzan el nivel básico en Matemáticas” (Dec 2023)
  • Pattern observed in SuperLeads Enrollment X-Ray diagnostics at Mexican schools; figures for a typical school, illustrative. Lifetime value per family: ≈ $450,000MXN
  • SEP, basic-services statistics by campus (2023–2024 school year); Coneval (2021); ASF / INIFED; SNIIFE frozen since 2019
  • SEP, official reports on the CNTE strike, count as of June 5, 2026; coverage by Excélsior, El Universal and El Informador
  • Shortway, Marketing para escuelas privadas, Guía 2026 (6 months; 87% research online); SEO Top México (78% in two windows); Spinoza Estudio; Mercadotecnia Educativa
  • SuperLeads estimates based on official censuses: SEP / SIGED, Minedu / ENAHO, MEN-DUE, INEP, Mineduc Chile. Each educational level at a campus gets its own Clave de Centro de Trabajo
  • Think with Google / SEMrush (local intent; “near me” searches that lead to a visit within 24 h; map pack dominance); Spinoza Estudio (Google Maps as the first point of contact)
  • UNESCO, Estrategia de País México 2026–2031; OECD / IMCO / Ibero on the risk of leaving PISA 2025; abolition of INEE (2019) and Mejoredu (2025)
  • UPCEA, Enrollment Process Review: Secret Shopper Analysis 2025 (1,000 inquiries to educational institutions)
  • World Bank (SE.PRM.PRIV.ZS) / UNESCO Institute for Statistics, 2022–2024
  • YCloud / Aunoa (WhatsApp open rate ~98% vs. email ~21%); Blip / Aurora Inbox / Infobip (WhatsApp penetration in Mexico 93%; 71% of Mexican businesses sell via WhatsApp)
  • tuition rankings by city (El CEO / Mexico Industry; Infobae Perú; La República; The Clinic; Exame; published Washington DC tuitions)
Enrollment X-Ray

And your school — where does it stand?

These figures come from 102 sessions like the one you can have. In an Enrollment X-Ray we put your institution’s admissions numbers in order, and you walk away with a PDF of the ones that matter most.

  • Your occupancy, conversion and cost per student, against your peers
  • How much money you leave on the table every cycle, in numbers
  • What to change first, in order

No commitment. We work with owners and directors of private schools and universities. Sessions are held in Spanish.

Book your Enrollment X-Ray First, benchmark your school here

Or message us directly on WhatsApp:

The SuperLeads system

Four pieces, always together.

Technology

Admissions CRM, WhatsApp, AI agent and dashboard in one place. Built to enroll, not to grade or collect payments.

Methodology

What to say, when and why at every stage of the funnel. Proven in more than 70 institutions.

Execution

Our team makes the changes for you every month, measured in credits and quoted before work begins.

Support

Always included: questions and issues handled around the clock by Alex and the human team, without using credits.

Software gets delivered. A system gets installed, operated and audited. See the system →