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SuperLeads Observatory
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All the data, yours.

Tables in CSV and JSON, and every chart in landscape (3200×1800), vertical and video. Free under CC BY 4.0, crediting the SuperLeads Observatory.

The datasets

enrollment-x-ray-2026-10-indicators.csv
Enrollment X-Ray · indicators by group (median, Q1, Q3, average, n)		 Download
enrollment-x-ray-2026-10-proportions.csv
Enrollment X-Ray · percentages, distributions and lists by group		 Download
enrollment-x-ray-2026-10.json
Full Enrollment X-Ray edition in JSON		 Download
the-reality-of-education.csv
The Reality of Education · every table with its source		 Download
observatory-data.json
All 45 data points: text, charts, sources and links, in JSON		 Download

Every chart

102 Enrollment X-Rays in 69 cities: a snapshot of private schools in Mexico (October 2026)Landscape · Vertical · Video · CSV
The median private school in Mexico runs at 46% of capacity (98 Enrollment X-Rays)Landscape · Vertical · Video · CSV
59,507 empty seats in 98 private schools: unused capacity worth $279.6 millionMXN a yearLandscape · Vertical · Video · CSV
How many leads a private school in Mexico gets per day: 8 at the median, 15 at universitiesLandscape · Vertical · Video · CSV
Real conversion at private schools in Mexico: 2.4% of leads enroll (92 Enrollment X-Rays)Landscape · Vertical · Video · CSV
40% of families who come for a campus visit enroll: the problem is before the visitLandscape · Vertical · Video · CSV
What private schools in Mexico charge: median tuition of $3,300MXN a month (97 Enrollment X-Rays)Landscape · Vertical · Video · CSV
What a student is worth to a private school: $144,000MXN in lifetime value (97 Enrollment X-Rays)Landscape · Vertical · Video · CSV
Private school advertising: $8,000MXN a month and $1,381MXN per enrolled student (median)Landscape · Vertical · Video · CSV
One more point of conversion is worth $109,500MXN a year to the median private schoolLandscape · Vertical · Video · CSV
Scholarships at private schools: 68% offer them, and the median has 40% of students on oneLandscape · Vertical · Video · CSV
40% of students come through referrals; 70% of schools have no referral programLandscape · Vertical · Video · CSV
71% of private schools run admissions on WhatsApp or Excel; only 29% have a CRMLandscape · Vertical · Video · CSV
Admissions teams: 1.1 people at the median school, 6 at the median universityLandscape · Vertical · Video · CSV
48% of private schools have no compensation plan for their admissions teamLandscape · Vertical · Video · CSV
When private schools in Mexico enroll the most students: July and August (71 Enrollment X-Rays)Landscape · Vertical · Video · CSV
Why families don’t enroll, according to directors: 62% blame price, 38% admit no follow-upLandscape · Vertical · Video · CSV
44% of directors rate their marketing as very good; 64% run below 60% occupancyLandscape · Vertical · Video · CSV
What private schools charge beyond tuition: cafeteria 69%, graduations 60%, transportation 17%Landscape · Vertical · Video · CSV
Mexico ranks 35th of 37 in PISA: 77 points below the average in MathLandscape · Vertical · Video · CSV
66% of Mexican 15-year-olds fall short of basic proficiency in MathLandscape · Vertical · Video · CSV
40% of Mexico’s public schools run without water, power or decent toiletsLandscape · Vertical · Video · CSV
65 in 100 public schools have no computers or internetLandscape · Vertical · Video · CSV
The average Mexican teacher earns $7,890MXN a month: less than minimum wageLandscape · Vertical · Video · CSV
1,410,459 children out of class: the June 2026 CNTE strike in SEP figuresLandscape · Vertical · Video · CSV
Mexico needs 400,000 English teachers and has 80,000Landscape · Vertical · Video · CSV
Mexico spends $2,933USD per primary school student: last place in the OECDLandscape · Vertical · Video · CSV
Mexican families pay 16.2% of public education spending; the OECD average is 9.9%Landscape · Vertical · Video · CSV
2019, 2025, 2026: a timeline of how Mexico stopped measuring its educationLandscape · Vertical · Video · CSV
8 in 10 third-year middle school students did not reach the expected learning outcomesLandscape · Vertical · Video · CSV
44% of inquiries to schools never get a reply (study of 1,000 inquiries)Landscape · Vertical · Video · CSV
93% of families are online between 9 p.m. and midnight; the school closes at 3Landscape · Vertical · Video · CSV
78% buy from whoever answers first; only 7% of organizations reply within 5 minutesLandscape · Vertical · Video · CSV
Replying within 5 minutes makes a lead 21 times more likely to qualify than replying at 30 minutesLandscape · Vertical · Video · CSV
What an unanswered WhatsApp costs: $450,000MXN per familyLandscape · Vertical · Video · CSV
The same 40 families: 4 enrollments when replying in hours, 10 when replying in minutesLandscape · Vertical · Video · CSV
71% rule out a school with fewer than 3 stars; the most trusted range is 4.2 to 4.5Landscape · Vertical · Video · CSV
WhatsApp messages are opened 98% of the time, email 21%: Mexico is WhatsApp territoryLandscape · Vertical · Video · CSV
6 months to choose a school: half the decision happens without the school knowingLandscape · Vertical · Video · CSV
46% of Google searches are local, and 76% of people who search “near me” visit within 24 hoursLandscape · Vertical · Video · CSV
Only 10% of Mexico’s students attend private school: the lowest share in Latin AmericaLandscape · Vertical · Video · CSV
13.4 million households can afford private school, yet only 10% of enrollment is privateLandscape · Vertical · Video · CSV
Peru: 10% of households can pay and 26% go private. Mexico: 35% can pay, 10% enrollLandscape · Vertical · Video · CSV
Mexico doesn’t have 45,000 private schools: it has ~20,000 campuses averaging 260 studentsLandscape · Vertical · Video · CSV
Mexico City’s 10 priciest schools charge $1,050USD a month: the same as Lima and BogotáLandscape · Vertical · Video · CSV
Enrollment X-Ray

And your school — where does it stand?

These figures come from 102 sessions like the one you can have. In an Enrollment X-Ray we put your institution’s admissions numbers in order, and you walk away with a PDF of the ones that matter most.

  • Your occupancy, conversion and cost per student, against your peers
  • How much money you leave on the table every cycle, in numbers
  • What to change first, in order

No commitment. We work with owners and directors of private schools and universities. Sessions are held in Spanish.

Book your Enrollment X-Ray First, benchmark your school here

Or message us directly on WhatsApp:

The SuperLeads system

Four pieces, always together.

Technology

Admissions CRM, WhatsApp, AI agent and dashboard in one place. Built to enroll, not to grade or collect payments.

Methodology

What to say, when and why at every stage of the funnel. Proven in more than 70 institutions.

Execution

Our team makes the changes for you every month, measured in credits and quoted before work begins.

Support

Always included: questions and issues handled around the clock by Alex and the human team, without using credits.

Software gets delivered. A system gets installed, operated and audited. See the system →