71% rule out a school with fewer than 3 stars; the most trusted range is 4.2 to 4.5
Google owns the conversation: 83% of consumers use it to read reviews. 71% wouldn’t consider a business with fewer than 3 stars. The range that builds the most trust is 4.2 to 4.5, and 46% distrust a perfect 5.0 because they associate it with bought reviews. 88% are more likely to choose a business that responds to all its reviews.
Word of mouth has always decided enrollments. What changed is its format: today it’s written, public, rated in stars, and read by every family weighing its options. The principal reviews students’ report cards every two months. Families review the school’s report card every day.
How often do you check your school’s report card? Does your latest negative review have a reply?
Where it comes from
Source: BrightLocal, Local Consumer Review Survey 2024–2026 (83% use Google to read reviews; 71% rule out fewer than 3 stars; 88% prefer businesses that respond); Northwestern University / Spiegel Research Center (4.2–4.5 range; 46% distrust a perfect 5.0).
Document. P1-02 · The Invisible Report Card: How Families Decide (July 2026), by SuperLeads. Every figure keeps its official or international source; when the source gives a range, the range is shown here. Methodology.
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This data point airs as a YouTube Short (in Spanish) on December 8 at 7:30 p.m. Mexico City time. See the series playlist
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