93% of families are online between 9 p.m. and midnight; the school closes at 3
Studies of digital habits in Mexico place connection peaks outside business hours: 90% at midday, 85% in the afternoon and up to 93% between 9 p.m. and midnight. The typical school answers from 7 in the morning to 3 in the afternoon, on weekdays.
Sunday, 9:47 p.m.: a mom has put the kids to bed and finally has twenty minutes for what matters. She searches “private schools near me,” reads reviews, visits three websites and sends a WhatsApp message to the two that made the cut. Your school was evaluated that night, and no one at the institution found out. That scheduling mismatch is the first leak in the funnel.
Who at your school answers that mom at 9:47 p.m. on a Sunday?
Where it comes from
Internet users online by time slot in Mexico. Source: Asociación de Internet MX, Estudios de Hábitos de Usuarios de Internet en México (eds. 14–15). School office hours shown are typical, for illustration.
Document. P1-02 · The Invisible Report Card: How Families Decide (July 2026), by SuperLeads. Every figure keeps its official or international source; when the source gives a range, the range is shown here. Methodology.
For your stories and status updates
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This data point airs as a YouTube Short (in Spanish) on December 3 at 7:30 p.m. Mexico City time. See the series playlist
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