When private schools in Mexico enroll the most students: July and August (71 Enrollment X-Rays)
Peak enrollment months named by institutions in the October 2026 edition: July 49%, August 49%, February 38%, January 34%, September 30%. There are two clear seasons: summer and the start of the year.
Families research for six months before enrolling. By the time the season arrives, they have already evaluated, ruled out and narrowed it down to three. The campaign that starts when the season starts competes for the families left over; the one that works all year harvests those who decided earlier.
If your peak season is July, what did your school do for those families in February?
The table behind the chart
| Item | Value |
|---|---|
| Jan | 34% |
| Feb | 38% |
| Mar | 15% |
| Apr | 7% |
| May | 15% |
| Jun | 24% |
| Jul | 49% |
| Aug | 49% |
| Sep | 30% |
| Oct | 1% |
| Nov | 7% |
| Dec | 10% |
Where it comes from
Share of institutions that name each month among their peak enrollment months (may name several). n = 71. Sample: 102 Enrollment X-Rays completed between March and October 2026 with owners and directors of 102 private institutions in 69 Mexican cities. These are institutions that requested the diagnostic, not the country. Median, not average: one school with 7,000 students skews the average and makes it lie.
Median before average; no figure based on fewer than 5 institutions is published. Full methodology.
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This data point airs as a YouTube Short (in Spanish) on November 17 at 7:30 p.m. Mexico City time. See the series playlist
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