What a student is worth to a private school: $144,000MXN in lifetime value (97 Enrollment X-Rays)
Median lifetime value of a student, October 2026 edition: $222,670MXN in primary schools (60 months of enrollment), $187,920MXN high schools, $89,560MXN in universities (36 months). All: $144,000MXN.
That is the price of every family that went cold along the way. It is not lost to a lack of demand or prestige: it is lost to speed and follow-up. And unlike advertising, the process that captures it is paid for once and converts every season.
How many families went cold at your school last school year? Multiply that by the lifetime value for your level.
The table behind the chart
Lifetime value of a student (median by level, MXN)
| Item | Value |
|---|---|
| Primary schools | $222,670MXN |
| High schools | $187,920MXN |
| Universities | $89,560MXN |
| All institutions | $144,000MXN |
| Figure | What it is |
|---|---|
| 60 months | a student stays at the median primary school |
| 36 months | at the median university |
| 48 months | all institutions |
Where it comes from
Lifetime value = monthly tuition × average months of enrollment, per the Enrollment X-Ray model; institutions charging in pesos only. Sample: 102 Enrollment X-Rays completed between March and October 2026 with owners and directors of 102 private institutions in 69 Mexican cities. These are institutions that requested the diagnostic, not the country. Median, not average: one school with 7,000 students skews the average and makes it lie. n = 34 / 13 / 41 / 97 (primary schools, high schools, universities, all).
Median before average; no figure based on fewer than 5 institutions is published. Full methodology.
For your stories and status updates
The same chart in vertical format, animated, 8 seconds long. Download it and post it as is to WhatsApp Status, Instagram Stories or TikTok — the source is already on it.
This data point airs as a YouTube Short (in Spanish) on November 9 at 7:30 p.m. Mexico City time. See the series playlist
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